Peru displaces other blueberry suppliers in the US market
In 2016, Peruvian exports to the US market increased significantly, textile and agro-industrial products experienced the highest growth rates, highlighting blueberries, said the Commercial Office (OCEX) of Peru in Washington DC.
Peruvian exports of blueberries to the United States have experienced a much more significant increase compared to that of other supplier countries such as Argentina, Chile and Mexico, to name a few, said Peru's OCEX in Washington DC.
Thus, with a growth of 494.5%, according to the Department of Commerce of the United States, during the last five years Peru would have begun to displace the other exporting countries, those that at some point dominated the market.
Chile continues to lead the list of supplier countries with a share of total imports of around 40%, followed by Canada, Mexico, Argentina and Peru, which together with Chile added 99.9% of total imports of blueberry in the country from the north during the last three years.
With the increase of the participation of Peru, Canada has been the most affected supplier country, having seen its market share reduced from 27% in the 2014 to 18% in the 2016.
In the case of Mexico and Argentina, the gradual evolution of the presence of Peru has not generated a greater impact on its participation, thus maintaining its market share, which for the last three years has been 15% and 10%, respectively, according to to figures from the Department of Commerce.
Destinations
Taking a regional look, the states of California and Florida have received most of the cranberry imports, representing 66% of the total imports that entered the US market during that period.
Coincidentally to this pattern, in the 2016, the 54% of the Peruvian blueberries arrived in these states, while the 70% to 85% of the shipments of the countries that lead the group also entered through the ports of California and Florida.
Another state that is an important destination for blueberries is Pennsylvania, which imports 7% of the total, and 27.2% of Peru's sales to the US market.
Price
At the beginning of March, the prices in the supermarkets were between US $ 8 and US $ 10 per kilogram of conventional blueberry, and between US $ 12 and US $ 20 the kilogram of organic blueberries.
For fresh blueberries the average price approaches US $ 8.4 and US $ 16 (conventional and organic, respectively), while for frozen the average price is between US $ 7.9 and US $ 12 (conventional and organic, respectively) .
In relation to the existing supply in the market, conventional blueberries come mainly from Canada, Peru and the United States. In contrast, organic comes essentially from Chile.
And with respect to its presentation, the frescoes are usually packaged in hard plastic boxes with sizes of 6, 12, 18 and 24 ounces (170, 340, 510 and 680 grams).
Frozen foods are almost always sold in plastic bags in larger presentations of 16, 32 and 48 ounces (454, 907 and 1,361 grams), options commonly available in supermarkets such as Walmart, Trader Joe's, Marianos, Safeway, among others.
This trend is not only evident in fresh products, but also in the processed product, sector in which there has been a considerable expansion reflected in the inclusion of fruit in products such as cereals, energy bars, desserts, chocolates, juices, energy drinks and many more products
This inclusion has played a very important role in the universal increase in demand for this superfood.
Opportunity
The phenomenon of the growth of preferences for consuming blueberries more and more, is undoubtedly a very interesting opportunity for exporters, that regardless of the rapid positioning of the Peruvian fresh product, it is essential that companies focus on developing and producing products of greater quality. value added.
Not only to achieve higher profitability businesses, but also to counteract the fierce competition from Chile, Argentina, Mexico, and the United States itself, says the OCEX of Peru in Washington DC.
The demand for cranberry in general is an opportunity that should not be missed, as it has been evident in all subsectors of the food industry, stresses.
Source: Gestion.pe
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