"The Arab market can promote very strong consumption worldwide ..."
Carlos Castillo and new destination markets for cranberry:
"If the taste for berries ends up being defined and fixed in the Arab market, there will be a very high consumption, and they are people who have a lot of capital, who have adequate per capita income to buy and have no conditions to produce ..."
The cranberry industry is constantly evaluating its future. The oscillations of supply and demand in the different international markets mark the projections of each year. Cranberry has become a product that gradually breaks down geographical, climatic and even commercial boundaries.
Carlos Castillo has a vast experience in the scope of the blueberry industry in its different facets, both in the production aspect as in its commercialization and its vision is that the industry enjoys very good health, raising its quality standards, in productive management, training and good use of new technologies. Regarding the perspectives of the blueberry industry, it qualifies them as expansion and growth because the demand for healthy fruit grows in the world.
"All of Southeast Asia is opening up to the consumption of healthy fruit and especially to the consumption of blueberries. Also the countries of the Middle East are beginning to discover the taste for berries, and are countries with a very high per capita income, at the moment when that market explodes there will be a very strong consumption worldwide. The Arab market can boost a very strong consumption worldwide", Says the expert.
Castillo has several master's degrees related to agriculture, as well as a doctorate in plant nutrition held in Yokohama, Japan and has been in charge of providing advice on nutrition and phytosanitary control for Hortifrut in Guatemala, Mexico and Belize. He has vast experience in the world of blueberries in Latin America and worldwide, serving as technical director of the Chilean company in Mexico.
His vision is holistic and advances some years to the realities of the cranberry industry, focusing on perspectives and trends, rather than visible horizons.
"In Arab countries the taste for coffee and cardamom is very popular", He tells us, and warns that in these countries is beginning to acquire the taste for blueberries, and insists that"If the taste for berries ends up being defined and fixed in the Arab market, there is going to be a very high consumption, and it is people who have a lot of capital, who have an adequate per capita income to buy and do not have conditions to produce, then the Market growth trend is very strong"Predicts.
The development of the cranberry industry allows it to face these new challenges and look for increasingly distant and different destinations to market its products. The technology that allows to extend the life of postharvest and the new varieties of plants that have resulted not only more productive crops, but a fruit of better quality and firmness, make the objectives outlined by Carlos Castillo are perfectly achievable for any industry Latin American arandanera.
Source: Martín Carrillo O. - Blueberries Consulting
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